3 March 2025
Search Engine Optimisation (known as SEO) is an IT discipline in which a website owner attempts to optimise their site in a way that makes it appear high up in google's search results, ideally on the first page. The factors that Google considers when ranking pages, through an algorithm called PageRank (and more recently other technologies), are something of an open secret these days.
8 January 2024
At the Society for Science Based Healthcare, we spend a lot of time looking at dodgy therapeutic claims. Most of these claims are made by practitioners of alternative therapies. A few months ago Mark Hanna, a colleague of mine at SBH, messaged me with a curious thought:
7 December 2020
Understanding marketing tactics is a good way to learn how to be more skeptical about them. Knowledge can help you take off that wool you didn't know had been pulled over your eyes, and see the truth behind the lies, and hopefully be able to make a better decision about where and how to spend your hard earned cash.
1 August 2004
Few events have so captured the local imagination as the search for a thermal bore near Methven. Word of the search spread after a drilling rig appeared in a paddock. Nothing unusual in rigs -- they dot Mid-Canterbury in the eternal quest for reliable sources of irrigation water. This rig, though, was not after cold water, but hot.
1 August 2003
A Washington think-tank has announced a breakthrough in the search for a pattern in the seemingly random episodes of US military aggression since the war.