Aires Tech: not Tech, but definitely Airy-fairy
25th May 2026
Aires Tech is the latest in a line of scammy companies, going back to the 1990s, selling products that are claimed to protect you from the dangers of electromagnetism. Previous iterations, like WaveShield, SafeTShield and BluShield, have sold stickers that you apply to your digital devices, pendants that you wear, and totems that you can strategically place around the house. Aires is no different, selling “One” holographic stickers for your mobile phone, “Flex” pendants and “Go” keyrings to carry around with you, and two different types of device to cover your home - the “Zone” and “Zone Max”:
The claims made on the Aires Tech website are pretty bold, starting with “The World’s Most Validated EMF Protection.” at the top of the front page. Science is mentioned liberally:
- Backed by Science, Trusted by Millions
- Real Science, Real Results
- The World’s Most Tested, Trusted and Scientifically Proven EMF Protection
- Proven through decades of research, clinical trials, and peer-reviewed studies
- It’s science you can feel safe relying on, every single day.
There’s also a lot of scaremongering about the dangers of EMF:
“Wi-Fi. 5G. Bluetooth. You can’t opt out of the wireless world. But you can protect yourself from it. Your phone never leaves your body. Neither does its EMF.”
“Electromagnetic radiation from phones, laptops, and WiFi is everywhere, affecting your body’s biological functions.”
“EMF radiation from your devices can disrupt your sleep.”
“EMF exposure may lead to brain fog and tiredness.”
“Reduce harmful EMF exposure that may affect reproductive health.”
“Studies show that EMF radiation can contribute to oxidative stress which affects heart health.”
All of this content is just taken from the front page of the site - there’s a lot more nonsense in the individual product pages, the blog, the partner pages, and more. It’s mainly a mixture of unfounded claims that EMF is dangerous, along with more unfounded claims that the Aires Tech devices have been tested with “science”. This testing isn’t done on the devices themselves, instead it’s a combination of various different measurements of people’s physiology with and without wearing/using the devices. A little later I’ll go into more details about why this is the case.
Aires Tech are happy to spend big money making sure people hear their brand name, and associate it with the athletes and celebrities that they convince to wear and use their products.
Their most controversial brand ambassador choice was Russell Brand, the comedian/guru who has been charged with sexual offences after being accused by several women. As The Spectator magazine described Russell’s promotion of Aires Tech:
Comedian-turned-“right-wing Christian influencer” Russell Brand has discovered a new stream of income: hawking enchanted objects. Brand appeared in a recent TikTok ad for Aires Tech, claiming “airports are places full of WiFi and all sorts of evil energies,” and so everyone needs a “magical amulet from Aires Tech” to keep you safe from “all sorts of signals out there.”
In addition to Russell Brand being paid to mis-pronounce the company name (it’s pronounced air-ees, but Russell just went with airs), biohacker and all-round pseudoscience peddler Gary Brecka aggressively promotes Aires’ products on social media. Gary calls himself a longevity and health expert, but in reality he has two bachelor’s degrees in biology and makes his money promoting unproven therapies.
Well-known sports personalities from UFC, basketball, ice hockey, athletics and Nascar racing have jumped on the bandwagon, taking money in exchange for proclaiming that Aires’ devices improve their performance. And beyond individual sports personalities, Aires have found fertile ground sponsoring entire sports teams, often installing their devices in sports stadia. WWE’s Wrestlepalooza event in 2025 was billed as an EMF-Friendly Match because Aires devices were hung on the corner posts of the ring, Canada Basketball has officially partnered with them, and the Minnesota Timberwolves’ basketball stadium has been fitted out with Aires devices to cover their entire arena. There’s even a “Certified Spaces” program, where gyms, offices, hotels, schools and other public spaces can buy a bunch of these devices, set them up in an approved way around their building, and get Aires Tech’s seal of approval.
But surely if these devices are blocking harmful EMF, specifically WiFi and cell phone signals, these sports arenas and other locations would be communication dead zones. Everyone visiting would suddenly lose the ability to make a phone call to their friends, upload selfies to Instagram, or live-tweet a blow-by-blow of a sports event to X. But, no, it turns out that EMF signals are totally unaffected by Aires’ devices.
At the beginning of last year, a video about Aires Tech was published on the popular Linus Tech Tips (LTT) YouTube channel. LTT purchased a few of these devices and tested them with a variety of devices and RF meters in their EMF chamber, which blocks out all external EMF.
In the middle of the video, Linus attempts to read some of the “How it Works” page to one of his staff members, which leads to some very confused looks - the page is filled with technobabble, and has some pretty pictures that in no way help their explanation. I highly recommend you go and read the page, but here’s just the abstract, along with a few of the images:
The method for protecting biological objects from the negative influence of technogenic electromagnetic (EM) radiation in a wide range of frequencies, which consists of creating around a biological object (BO) or between it and the source of technogenic EM radiation a special EM field in the form of a fractal coherent matrix, using a fractal-matrix coherent transformer to create the field. A coherent transformer is a self-affine lattice (resonator) formed from ringed topological lines, which create a slit-like raster, and is a universal Fourier transformer that harmonizes the amplitude, phase, frequency and polarization vector of external technogenic radiation and the BO’s own EM radiation. The shape of the resonator’s field is a spatial holographic matrix whose multi-level gradation is a set of annular raster lattices that are symmetric with at least the three orthogonal basis vectors X, Y, Z with a subsequent release to multidimensionality and with the formation of a spatial monostructural form with an infinite number of inherent derivative components.
The transformation of external radiation, both technogenic and the BO’s inherent radiation, occurs in accordance with the direct and inverse Fourier transform with the formation of a coherent matrix of EM wave superpositions. As a result of the process of resonant harmonization in a coherent environment of external radiations that differ in nature, the transformation of technogenic EM radiation to a form that does not conflict with the BO is achieved. Moreover, the transformation does not affect the functioning of the technical devices generating the EM radiation.
The page goes on to use lots of big words that fly right over my head, but it has all the hallmarks of being likely to be a series of sound scientific ideas mashed together with a bunch of sciency buzzwords and nonsensical statements. Maybe one of our readers trained in electrical engineering, like Barry Lennox, will attempt to give it a read and report back on how much it hurts their head.
Unsurprisingly the LTT teams’ testing, which appeared to be fairly thorough, didn’t find any measurable change to the EMF being emitted by a specialised test emitter. Not only did the device not block all EMF, it failed to make a measurable difference to a radio signal on a single frequency when it was tested inside the EMF chamber (which ensured there was no other interfering source of EMF radiation).
Soon after the release of the LTT video, Aires Tech published a blog post responding to their testing. I read the blog post back when it was first published, but since then Aires has chosen to remove it from their site. Thankfully the internet never forgets, and there’s an archive.org cache of the page from January last year. On the page the company vigorously defends their products, while failing to actually provide any evidence to back up their claims.
The response talks about the kinds of tests that Aires does for its products - EEG Testing, Oxidative Stress Studies and HRV (Heart Rate Variability) Tests. All of these are tests on people, not on the device itself. And why does Aires use this kind of testing? Their answer is:
Aires’ fractal-based resonator reduces polarization and reorganizes EMFs into forms that are less disruptive to the body.
Aires devices do not block or reduce the intensity of EMFs. Instead, it modulates the electromagnetic environment to create a biotropic field – a secondary field designed to interact with biological systems. This is why biological tests are more appropriate for evaluating the effectiveness of Aires devices.
Since Aires devices reorganize EMFs into less biologically disruptive patterns, biological tests such as EEGs or oxidative stress markers are a better way to evaluate their effectiveness.
So, they’re basically claiming that their devices “reorganise” the electromagnetic signals by changing their pattern, and that the new pattern is a “biotropic field” that rides along with the EMF and helps protect anything biological the EMF wave comes into contact with. Of course, EMF meters can’t read this new field, so all of Linus’ tests were supposedly invalid. In fact, because it’s so hard to see this biotropic field (and from what I can find out online, this term is something made up by Aires Tech, and not a real phenomenon), you can’t use instruments to measure it. The only way to measure it is by looking at how the EMF interacts with people’s bodies.
To me, this seems like a massive cop-out. Firstly, the company’s just asserting that something exists without evidence. A new type of electromagnetic field that can’t be measured? Sounds like n-rays to me. On top of this, the company has ostensibly moved their “science” measurements from the cut-and-dry, clean and simple realm of physics, to the far more squishy and complex field of biology, where it can be hard to pick apart a real effect from the thousands of other changes that are constantly happening in the body.
The cynical side of me feels like maybe the company did this deliberately, as they knew it would be easier to get false positives if they measured complex biological processes. But, as always, I need to listen to my inner skeptic…
My inner skeptic tells me that it’s far more likely that the company is incompetent, doesn’t know what it’s doing, and thinks that testing their EMF device solely by measuring biological systems is perfectly acceptable. I wonder if maybe they started with some anecdotes - people wearing their devices and reporting that they felt more energetic, more positive, stronger. Then maybe they moved to trying to quantify that feeling by measuring some biological markers that aren’t too hard or expensive to monitor - a skull cap for brain waves, urine strips for oxidative stress, a chest strap for heart rate changes. Throw in a little bit of natural biological variability, some inexperience in operating the hardware, maybe the occasional re-running of a test that doesn’t give a positive result, and claim that any change in your measurements is evidence that your device is doing something, and before you know it you have what might feel like solid evidence that your holographic amulet (or “shamulet”, as Linus called it) actually works.
Whether this is a case of deliberate fraud or just a series of unfortunate mistakes (or more likely a mixture of the two), the result is the same. Aires is selling ineffective devices to consumers, throwing money at celebrities and pseudoscientific influencers to promote them, and performing the wrong kinds of scientific tests to “prove” that they work. And, of course, the devices aren’t cheap. Starting at NZ$175 for the sticker, jumping to $419 for the pendant, and topping out at $610 for the Zone Max, if you plan to cover your whole home - including phones, network devices and you and your family’s bodies (Aires Tech recommends putting the stickers on your phones, WiFi router/extenders and any other device you may be concerned is emitting harmful EMF, as well as wearing a pendant and covering your entire house) - it’s going to cost you thousands.
Thankfully there don’t seem to be any brick and mortar stores selling Aires products in New Zealand, but the website does ship internationally. Shipping rates appear to be reasonably cheap, and if you spend over US$100 you get free shipping - so, sadly, in this instance living on an island in the middle of nowhere where shipping can sometimes cost more than the product you’re buying doesn’t help to protect us against nonsense.
And this brings us to Aires Tech’s latest venture, a piece of news which is closer to home than American and Canadian sports teams. Fiji Airways announced recently that it is partnering with Aires Tech to offer FlyWell, a new wellness option for their passengers that will, amongst other things, protect you from the evils of EMF. Thankfully this service is only being offered to business class customers flying between the US and Fiji, and I suspect that when they transition from their initial free offering to a paid model they’ll see a huge decline in interest for the service, which includes red light therapy, an energy drink, a blood circulation promoting leg band and tinted glasses, as well as Aires Tech’s Zone devices.
The Aires Tech devices are apparently being installed in the Premier Lounge at Nadi airport - but interestingly there’s no mention of them being used during flights. I suspect that, given Aires’ claims that their devices interact with radio frequencies, the CAAF (Civil Aviation Authority of Fiji) will have given a firm no to the idea of having them installed in any aeroplanes. Better safe than sorry, even if it turns out that the devices are in reality just overpriced hunks of silicon with a holographic sticker and a pretty pattern etched on them.