The ASA have had issues recently with the amount of complaints us skeptics have been submitting to them for dodgy medical claims. It appears that as a result of a particular complaint about an acupuncturist they've decided to write a guideline for healthcare related complaints.
There were several witch doctors in Auckland last year, and they eventually left the country after efforts were made to clamp down on them, including some successful ASA complaints.
MagneSleep lost an ASA complaint about a magnetic bracelet they sell, and they don't like me
Every second Thursday in Wellington a group of eager skeptics meet in a local pub and work on Advertising Standards Authority (ASA) complaints and other skeptical activism topics.
The Advertising Standards Authority provides an accessible platform for members of the public to take on the merchants of woo. This article is based on a presentation to the 2012 NZ Skeptics Conference.