The Anti-Fluoride Circus

1 November 2015

The anti-fluoride circus made a new home this spring in the Coromandel locality of Thames (population 6,700). This circus did not feature any elephants though, or monkeys, or even humans performing under duress, neither were there any dramatic highwire acts or somersaults, unless you were to count the verbal gymnastics of those seeking to remove artificial fluoridation from the town's supply. In the hours before the referendum results were released, the Advertising Standards Authority found that Fluoride Free New Zealand (FFNZ) and their supporters had made a series of misleading claims during the campaign.