MLMs and the promise of wealth from your dining room table
28 March 2022
What do Avon, Tupperware, Doterra, and Arbonne have in common? They are all businesses in New Zealand that utilise multi-level marketing (MLM) strategies. If you aren't familiar with the names or the products, ranging from hair care and makeup to herbal supplements, you might at least have come across the sales and recruitment gimmicks they employ. Maybe your Mom was a frequent invitee or hostess for a friend's sex toy party (Pure Romance) or cooking utensil business (Pampered Chef); maybe your favourite Uncle loved to talk about the conventions and seminars he was attending (Amway). Regardless, the fact remains that they are a controversial marketing model that exploits millions of people worldwide with promises of financial freedom that are only available to those who are placed at the tippy top of the MLMs' pyramid-like structures.