Wellness Influencers

27 September 2021

Dr Samantha Murton, president of the Royal NZ College of GPs, has spoken out about the problems of social media "influencers" who spread wellness misinformation online. Although many influential people on social media are followed because they have celebrity status - sports stats, TV celebrities, etc - many influencers have built their following purely based on their social media work, posting on topics that people want to read about, and pushing for people to "like and subscribe" using a variety of often dubious tactics.