Who were the first New Zealanders? Addressing disinformation regarding Māori as not indigenous, part 1

21 January 2025

I saw a lot of anti-Māori disinformation on social media in the last few months before the 2023 New Zealand general elections. For clarity, disinformation is misleading content deliberately spread to deceive people with a goal in mind, whereas misinformation is incorrect or misleading information that is spread without specific malicious intent. Such rhetoric can create a voting block large enough for politicians to pander to, and it would be tempting for MPs to then pledge to implement policies to attract these voters. It can also swing voters to vote for parties who are sympathetic to their newly formed views. The anti-Māori disinformation that was being spread on social media at the time largely took on two forms.