Articles tagged with "brand"

Over-confidence and Cola

7 July 2025

The article from Aaron Davies about blind testing diet colas is a really interesting one for me. As a little background info for you, Aaron is an ex Jehovah's Witness and was a NZ Skeptics committee member a few years ago. In the article I'm the “Mark” mentioned in the testing. So, if you've read the article already, you'll know that when challenged with picking out my favoured beverage, Diet Coke, from a line-up of identical looking drinks in identical looking cups, I successfully identified the Diet Coke.

There's a patch for that: LifeWave moves into New Zealand

11 November 2024

I've been watching LifeWave for a while. Along with the Olive Tree People, LightWave has been one of the MLMs many ex-consultants of Monat, a hair and skincare MLM, have been joining since several key leaders and consultants were expunged from that company a few months back. It's hard to beat talking Olive Trees when it comes to MLM concepts, but this one really takes the cake.

Australian Bent Spoon winner

14 October 2018

The Aussies have just had their skeptics conference, and have given out a Bent Spoon award to Sarah Stevenson, for her Sarah's Day brand of nonsense.