Recommended for Everyone
23 June 2025
While trawling alt-med websites for nonsense recently, I noticed a particularly egregious claim made by Ben Warren's BePure company for their multivitamin product, BePure One. The advertisement claimed that it was essential, and that people need to take it every day. Now it strikes me as surprising that any product would need to be taken by everyone, no matter their situation - especially as alternative medicines are not only unproven, but they're often also pretty expensive. BePure One, for example, is $69 for a month's supply - not nice, especially as most people who eat a balanced diet don't actually need a multivitamin, as they're getting everything they need from their food.